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Computational Neuroscientist · Human-Centered AI Researcher

Shabnam Hakimi

Building neuroscience into human-centered AI systems for creativity and innovation.

Research Knowledge Graph or browse the work directly

About

Supporting goals and wellbeing in context

I'm a Senior Research Scientist in Human-Centered AI at the Toyota Research Institute. My research sits at the intersection of behavioral science, neuroscience, and AI, combining theory- and data-driven approaches to investigate how context modulates learning and decision-making. I translate this work to building new technologies that help individuals and organizations meet their goals.

I'm particularly interested in motivation, flexible self-regulation, and precision interventions for behavior change. I use diverse methods including neuroimaging, physiological monitoring, and experience sampling to sample and understand individual experience in context. I develop both novel elicitation methods and computational models, prioritizing diverse sensors and signals that can robustly capture human experience as it evolves over time. By leveraging varied signals and their dynamics across temporal and spatial contexts, my work improves understanding of complex psychological phenomena and identifies new, more precise targets for intervention.

My current work focuses on two questions:

  1. Can novel preference elicitation methods be used to improve consumer preference prediction and forecasting, especially for innovative products?
  2. Can neuroscience be used to guide generative AI and develop more effective interventions to support psychological flexibility and creative decision making?

Research

01

Motivated Learning, Decision Making, & Self Regulation

How motivation, reward, and self-control shape learning and choice, with an emphasis on flexible, goal-directed decision making in real-world settings.

MotivationSelf-regulationDecision scienceNeuroimaging
02

Intervention Science & Applied Behavior Change

Designing, testing, and personalizing behavior-change interventions ranging from improving understanding of health risks to just-in-time support for psycholgical flexibility and creativity.

Behavior changeIntervention scienceCausality
03

Creativity & Design

Developing a mechanistic understanding of the process of creative work to promote not only innovation but also sustained creative wellbeing.

Creative cognitionDesign decision makingCreativity support tools
04

Psychology-Guided Generative AI

Using psychological and neuroscientific theory to direct the underlying machinery of generative AI systems and better align their outputs with human thoughts and actions.

Human-AI alignmentActive inferenceBayesian surprise
05

Preference Elicitation & Prediction

Novel elicitation methods and models for understanding individual preferences from psychology, physiology, and behavior that account for context and time.

Decision scienceComplexityMachine learning
06

Agent State Inference

Improved inference of humans' internal states and simulation of agent preferences to support human-AI teaming during complex tasks like driving.

Preference learningAgentic simulationHuman-AI teaming
07

Consumer Psychology & Market Forecasting

Leveraging psychographic and behavioral data, along with neural signals, to improve demand forecasting and product adoption, especially for innovative, new products.

EconometricsDemand forecastingNeuroforecasting
08

Social, Cognitive, & Affective Neuroscience

Modeling complex interactions between cognition and affect to understand and predict individual behavior in social contexts.

Social cognitionAffective processingIndividual differences

Recent Publications

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